AI storyboard concept · shoot reference

Guest Journey

Art Director’s Storyboard

Creative concept v2 • 9 November 2026
11 chapters / 44 photographic setups

AI storyboard concept frame of a warm tiled pool with a handrail and glass-block edge.
AI storyboard concept

The idea

A place that looks after you, from your first cup to your last quiet moment.

The narrative follows the owner's requested order: cafe arrival, cafe details, hard-shell oxygen chambers, red light rooms, bathhouse welcome, lockers, showers, dry sauna, Aufguss, cold pools, hot pool.

This is the order of a brand introduction, not a prescribed service circuit, health recommendation or promise that every service is included in one purchase.

Creative decision · please read first

A written list is quickest; photographic boards make framing, atmosphere and human moments much easier for the team to discuss. This package combines 11 four-frame PNG boards with this brief. Use the boards as internal shoot references, then photograph the real spaces and people. They are AI interpretations, not documentary images.

Do not replace the present brand identity or publish these mockups as actual facility photographs.

How the story should feel

  1. Invitation
  2. anticipation
  3. being cared for
  4. letting go
  5. quiet warmth
  6. shared energy
  7. reassurance
  8. an unhurried finish.

Hospitality is visible in actions: eye contact, a towel offered with care, a clear gesture showing where to go, a host giving the guest time. The rooms demonstrate the facility; the people demonstrate why someone would return.

A hero photograph in each chapter should show enough architecture to orient a newcomer. Supporting frames bring the camera closer to a face, hand, material or small ritual. Avoid a complete series of empty rooms or isolated machinery.

Chapter 01

The Cafe

Draft tagline

Your time starts here.

AI storyboard concept for The Cafe: four frames, The Invitation, A Personal Welcome, Find Your Place, The First Sip. AI storyboard concept

Board 01 of 11 · select to enlargeDownload board

The customer should think

I could meet someone here, or feel comfortable arriving on my own.

Director’s note

Start with invitation, then recognition, then settling in. Keep the cafe bright and socially alive. Use the uploaded seated-couple photograph as a reference for scale and intimacy; direct the pair into conversation rather than both looking at a phone.

Four shots

  1. 1.1 · Frame A28mm

    The Invitation

    Eye-level wide looking through the actual cafe glass toward cream walnut armchairs and drink counter. One adult guest walks into frame with a friend, host gives a small welcoming smile. Bright soft daylight, warm timber, existing compact room proportions. Invite viewer in.

  2. 1.2 · Frame B50mm

    A Personal Welcome

    Over guest shoulder, medium view of host at existing counter handing over a drink with genuine eye contact. Counter tidy, faces at equal height, hospitality not transaction, no till hero.

  3. 1.3 · Frame C35mm

    Find Your Place

    Seated-height environmental portrait of two friends settling into the exact cream armchairs and round wooden table from reference. One laughing naturally while setting down a cup, warm cream and matcha green accent.

  4. 1.4 · Frame D85mm

    The First Sip

    Intimate side portrait of guest with iced matcha in hand, drink sharp and face gently relaxed, soft cafe backdrop, some room visible. Natural human expression, no glamorous model pose.

Transition

Finish on the first sip; cut closer to the drink being prepared.

Chapter 02

The Little Rituals

Draft tagline

Made with care. Enjoyed slowly.

AI storyboard concept for The Little Rituals: four frames, The Pour, Colour and Texture, The Handover, Room to Talk. AI storyboard concept

Board 02 of 11 · select to enlargeDownload board

The customer should think

even the small parts of a visit receive attention.

Director’s note

Give the drink a clear silhouette and believable colour. Keep a pour, an ingredient detail, a handover and a social frame. Use genuine preparation and actual cups. Avoid four product still lifes in a row.

Four shots

  1. 2.1 · Frame A85mm

    The Pour

    Close side-angle of deep green freshly whisked matcha being poured into iced milk in clear takeaway cup on warm counter. Defined flowing ribbon, accurate liquid, only maker's hands visible. No invented espresso machine.

  2. 2.2 · Frame B100mm

    Colour and Texture

    Extreme tactile macro of green matcha meeting white milk with ice and small condensation beads, authentic liquid structure, premium crisp focus without neon saturation.

  3. 2.3 · Frame C50mm

    The Handover

    Guest-eye perspective receiving finished cup from host's hand across actual timber counter, elegant practical cup no invented logos, window light. Clear two hands not tangled.

  4. 2.4 · Frame D50mm

    Room to Talk

    Low table-level photograph past two drinks to two friends conversing in actual cafe chairs; hands and cup in foreground, faces slightly softer, lived-in sociability, phones put away.

Transition

Follow a hand receiving the cup with a host welcoming the next guest.

Chapter 03

The Oxygen Chamber

Draft tagline

Settle into your own time.

AI storyboard concept for The Oxygen Chamber: four frames, A Calm Introduction, Comfort First, Your Own Little World, The Quiet Details. AI storyboard concept

Board 03 of 11 · select to enlargeDownload board

The customer should think

I understand the space, and someone will help me settle in.

Director’s note

Use the newer uploaded hard-shell photographs as the equipment reference. The earlier six-board draft used older chamber imagery and is not the equipment reference for this chapter. The seated guest and round-window compositions are particularly valuable. One establishing view explains the chamber; the remaining images emphasise care and comfort. Avoid making a mask, a pressure gauge or a technical display the first thing a newcomer sees. The actual interface remains present wherever required.

Four shots

  1. 3.1 · Frame A35mm

    A Calm Introduction

    Medium room portrait of actual white rigid hard-shell seated chamber with dark circular porthole and blue accent light as reference, neatly dressed host outside giving calm welcome to adult guest at entrance. Geometry from supplied hard shell only, NO soft fabric inflatable chambers. Curtains and compact room, no futuristic spaceship.

  2. 3.2 · Frame B50mm

    Comfort First

    Portrait through OPEN rigid chamber door during settling-in, adult guest seated on original upholstered chair with original light blanket over lap; host outside at same eye level offering reassurance with an open gesture. Safe depicted pre-session staging, no fake mask.

  3. 3.3 · Frame C85mm

    Your Own Little World

    Use exact circular window framing inspired by reference: seated guest shown from three-quarter side through porthole, relaxed shoulders, appropriate original oxygen interface as shown in source without invented fittings. Window edge soft in foreground; guest quietly chooses a programme with provided remote. No added equipment.

  4. 3.4 · Frame D85mm

    The Quiet Details

    Close view through chamber porthole of relaxed hand holding original remote on woven blanket, upholstered seat and softly defocused interior behind. Focus comfort and human experience rather than pressure numbers or control panels.

Transition

Move from the curved chamber opening to the red-room doorway; reduce the pace.

Chapter 04

The Red Light Rooms

Draft tagline

A moment in a different light.

AI storyboard concept for The Red Light Rooms: four frames, The Threshold, Gentle Guidance, A Private Pause, Light and Stillness. AI storyboard concept

Board 04 of 11 · select to enlargeDownload board

The customer should think

this is a private, considered experience, and I will be guided.

Director’s note

First establish the real booth and scale. Show guidance at the doorway before the guest portrait. Protect skin detail in the red exposure. Use an oblique view for the guest and one close detail of light on a relaxed hand. Operator confirms correct position and protective equipment. Keep red light distinct from sauna imagery.

Four shots

  1. 4.1 · Frame A35mm

    The Threshold

    View from warm neutral corridor into exact original narrow red light booth with panel at far end and round mat; adult guest in modest dark activewear seen from behind just outside doorway, transition from neutral light to red. No extra rooms or lounge bed.

  2. 4.2 · Frame B50mm

    Gentle Guidance

    Medium side view at doorway, host calmly explaining setup to adult guest before entering, original red panel softly blurred behind. Staff outside booth. Human care, no device adjustments shown.

  3. 4.3 · Frame C50mm

    A Private Pause

    Side/back medium portrait inside actual narrow booth, modestly dressed adult standing quietly at realistic clearance from panel, appropriate opaque protective eye goggles; same room dimensions and mat. Red rimlight, skin exposure controlled, no miraculous aura.

  4. 4.4 · Frame D85mm

    Light and Stillness

    Restrained close crop of relaxed guest's hand hanging naturally beside dark fabric, red light tracing fingers, defocused small LED points behind. No skin before-after, no promises, no control interface.

Transition

Let red light fall away into the warm neutral reception scene.

Chapter 05

Welcome to the Bath House

Draft tagline

A warm welcome, before the warmth.

AI storyboard concept for Welcome to the Bath House: four frames, The Arrival, You Are Expected, Ready For You, This Way. AI storyboard concept

Board 05 of 11 · select to enlargeDownload board

The customer should think

I know where to go and what happens next.

Director’s note

The supplied towel-handover image is the strongest reference for this chapter: it contains a person, a welcome, the actual desk and a useful service moment. Tidy the shot by camera position, keeping screens and clutter out of the hero crop. Include folded swimwear visibly but make no inclusion or pricing claim. Carry the guest's gaze toward the locker area.

Four shots

  1. 5.1 · Frame A28mm

    The Arrival

    Eye-level view of real reception walnut counter and illuminated towel shelves; two casually dressed adult friends arrive. Show welcome and proportions, existing real wall sign only incidental, no newly generated brand lockup.

  2. 5.2 · Frame B50mm

    You Are Expected

    Over guest shoulder, host in neat ivory overshirt offers folded white towels and folded dark swimwear. Hands and warm eye contact, actual counter, remove laptop from hero crop by framing, retain welcoming hospitality.

  3. 5.3 · Frame C85mm

    Ready For You

    Tactile close-up of folded white towel with dark folded swimwear placed on top, hand receiving them, reference composition. No claims about free inclusion. Focus fabric quality, no newly drawn embroidery.

  4. 5.4 · Frame D35mm

    This Way

    Guest-view angle as host warmly gestures towards next part of actual space, guests holding towels; tight composition using reference wall and shelves so no invented corridor. Human guidance closes this chapter.

Transition

Cut from receiving the towel to holding it beside an open locker.

Chapter 06

Leave the Day Here

Draft tagline

A little less to carry.

AI storyboard concept for Leave the Day Here: four frames, Order and Ease, Put It Away, The Small Click, Ready to Slow Down. AI storyboard concept

Board 06 of 11 · select to enlargeDownload board

The customer should think

I can put my belongings away and relax.

Director’s note

Use the actual cream doors, red number discs and black combination locks. These details make the sequence truthful and practical. The important action is putting the phone and bag away, then the small final click. No changing is filmed. A compact room needs a thoughtful angle, not an invented hotel changing suite.

Four shots

  1. 6.1 · Frame A35mm

    Order and Ease

    Oblique view along real cream locker grid with red circular number tags and black combination locks, warm light. Adult guest in neutral street clothes holding towel approaches one locker. Preserve exact locker type and compact scale, no oak hotel locker invention.

  2. 6.2 · Frame B50mm

    Put It Away

    Over shoulder crop of guest placing phone and small bag inside open cream locker; only guest's own items, no other people changing. No interior mirrored vanity invention.

  3. 6.3 · Frame C85mm

    The Small Click

    Macro of guest hand operating actual black combination latch, cream locker edge and red number label, naturally proportioned fingers, no invented digital RFID system.

  4. 6.4 · Frame D50mm

    Ready to Slow Down

    Rear three-quarter crop guest now in modest dark swimsuit with towel held around torso walking beyond locker bank, relaxed shoulders. Change occurs offscreen, no nudity, no shoes, no changing voyeurism.

Transition

A brief pause after the locker click, then the sound of shower water.

Chapter 07

The First Water

Draft tagline

Let the day fall away.

AI storyboard concept for The First Water: four frames, Room to Reset, Water in Motion, The First Exhale, A Quiet Detail. AI storyboard concept

Board 07 of 11 · select to enlargeDownload board

The customer should think

the transition into bathing is clean, comfortable and unhurried.

Director’s note

Give this area its own architectural frame before showing the guest. The supplied shower photograph offers a useful respectful rear three-quarter angle. Keep the real tiles and rain heads visible. Water detail should feel tactile, not like a stock spa scene. Use swimwear and a closed set.

Four shots

  1. 7.1 · Frame A28mm

    Room to Reset

    Architectural view of actual brown tiled shower wall with circular overhead rain heads, glass-block edge and wall controls as reference. Clean gentle highlights, natural scale, no invented marble suite or bathtub. Empty room.

  2. 7.2 · Frame B85mm

    Water in Motion

    Tight side angle of rain shower droplets catching a soft shaft of light against existing brown tiles. Show real fixture edge and moving water, not blinding luxury sparkle.

  3. 7.3 · Frame C50mm

    The First Exhale

    Respectful shoulder-height side/back view of an adult male guest in dark swim shorts under original shower, hands at shoulders washing, eyes gently lowered, natural water; match source dignity. No sexualized crop.

  4. 7.4 · Frame D85mm

    A Quiet Detail

    Close crop of hand turning actual wall shower control with droplets and brown tile texture. Authentic clean surfaces, simple human action, no soaps or products invented.

Transition

Transition from water on skin to cloth settling on the warm sauna bench.

Chapter 08

The Dry Sauna

Draft tagline

Let warmth set the pace.

AI storyboard concept for The Dry Sauna: four frames, Enter the Warmth, Make Yourself at Home, Your Own Pace, Good Company. AI storyboard concept

Board 08 of 11 · select to enlargeDownload board

The customer should think

I can settle at my own pace, alone or in easy company.

Director’s note

Keep this chapter quieter than Aufguss. Begin with the room, then the towel ritual, then a relaxed portrait, then two friends at ease. The supplied sauna-hat portrait and towel-on-bench photos are useful anchors. Keep large towels under body and feet. Avoid strained expressions and body-performance imagery.

Four shots

  1. 8.1 · Frame A24mm

    Enter the Warmth

    Wide bench-height view inside exact pale timber sauna and heater arrangement. One guest taking a seat, feet and body on large white towel, warm amber yet believable lighting, room inviting not empty showroom.

  2. 8.2 · Frame B50mm

    Make Yourself at Home

    Cropped action of hands spreading large towel over sauna bench and under feet; authentic wood and cloth, reference-inspired. No nudity, modest dark swimwear.

  3. 8.3 · Frame C85mm

    Your Own Pace

    Intimate three-quarter portrait of adult guest wearing plain brown sauna hat, eyes resting, hands relaxed, skin natural slight perspiration, not distressed. Existing timber softly blurred; no invented logo.

  4. 8.4 · Frame D35mm

    Good Company

    Seated-level diagonal view of two adult friends comfortably apart on bench, quiet shared smile, towels fully under seated bodies and feet, room architecture visible. Community through ease, no shouting, no forced pose.

Transition

Widen from two people at ease to the shared anticipation in the Aufguss room.

Chapter 09

The Room Comes Together

Draft tagline

Share the warmth.

AI storyboard concept for The Room Comes Together: four frames, Take Your Place, The Craft, Feel It Together, The Moment After. AI storyboard concept

Board 09 of 11 · select to enlargeDownload board

The customer should think

there is a real craft here, and I would be welcome in this community.

Director’s note

Make this the emotional high point. One frame must show people making room for someone else. One follows the practitioner's real movement. One records the audience's response. One holds the social moment after the round. Photograph from a participant's bench position as well as from the side; the viewer should feel inside the gathering. Ask the practitioner to select and demonstrate technically authentic movements. A photograph cannot prove competition credentials; name those separately only when verified.

Four shots

  1. 9.1 · Frame A28mm

    Take Your Place

    Participant-eye view from bench inside actual teal-lit sauna, six diverse adult guests in modest swimsuits on individual white towels, one guest makes room with friendly gesture as another joins. Accurate room size, empty center for practitioner.

  2. 9.2 · Frame B50mm

    The Craft

    Three-quarter lateral view of fictional adult Aufguss practitioner making one authentic controlled towel arc, feet planted and safe clearance from original stove, audience visible beyond. Teal room light with plausible warm skin, fabric movement slight blur, no giant towel.

  3. 9.3 · Frame C85mm

    Feel It Together

    Close group portrait of three seated guests reacting naturally to warmth with relaxed smiles and closed eyes, towel blur only at edge, neither pain nor screaming. Background shows other guests, shared experience.

  4. 9.4 · Frame D35mm

    The Moment After

    Bench-level wider view of group exchanging gentle smiles and small applause after round, practitioner lowering towel. Real community and belonging, preserve original timber/teal lighting, no trophies, invented champions or uniforms.

Transition

Let the energy fall naturally into a quiet, careful approach to the cold water.

Chapter 10

The Cold Pools

Draft tagline

One step. Your pace.

AI storyboard concept for The Cold Pools: four frames, Meet the Water, One Step at a Time, Find Your Moment, A Shared Smile. AI storyboard concept

Board 10 of 11 · select to enlargeDownload board

The customer should think

I can approach this at my own pace, with reassuring company.

Director’s note

Give the cold pools a clear architectural shot, a careful entry, a composed water-level portrait and a shared smile. The supplied hand-at-water and seated pool images are good intimacy references; they do not by themselves identify which pool is hot or cold. Use the facility pool references and confirm the pool on the shoot. No plunge challenge, jumping, forced reaction or prolonged-tolerance message.

Four shots

  1. 10.1 · Frame A24mm

    Meet the Water

    Low deck-level wide view focusing LEFT square cold pool from supplied dual-pool architecture; glass blocks and original steps visible, clean silver-green water and cool natural grade, not oversized swimming pool.

  2. 10.2 · Frame B50mm

    One Step at a Time

    Respectful medium crop of adult in modest dark swimwear entering cold pool slowly, one hand securely on original rail, foot on actual submerged step; another friend visible outside offering calm company. No jumping or breath holding.

  3. 10.3 · Frame C85mm

    Find Your Moment

    Water-level portrait of adult guest upper torso above water, hands relaxed, composed exhale, source-inspired brown tiled backdrop. Camera sees settled expression rather than shock or pain, head always above water.

  4. 10.4 · Frame D50mm

    A Shared Smile

    Across-pool intimate two-adult shot, guests at comfortable distance smiling reassuringly at each other, clear water ripples and actual glass-block partition. No crowded pool, no ice additions, no invented steam.

Transition

Carry a water ripple into the warmer colour and slower rhythm of the hot-pool chapter.

Chapter 11

The Warm Finish

Draft tagline

Stay with the moment.

AI storyboard concept for The Warm Finish: four frames, Warmth Awaits, Settle in, Nothing to Rush, Time Together. AI storyboard concept

Board 11 of 11 · select to enlargeDownload board

The customer should think

there is time to settle and enjoy being here.

Director’s note

Use the reference photograph of the long rectangular hot pool, not a generic pool from the attachment set. Keep the rail, steps and glass-block edge visible in the establishing view. Show an easy entry, relaxed face and quiet conversation as distinct images. Do not manufacture clouds of steam. This ending should feel gently social and complete.

Four shots

  1. 11.1 · Frame A28mm

    Warmth Awaits

    Architectural low oblique view into exact long rectangular hot pool from source, brown tile, left glass-block partition and original rail preserved. Warm reflected cove light; clear water, quiet inviting mood, no resort expansion.

  2. 11.2 · Frame B50mm

    Settle in

    Adult guest in dark modest swimsuit calmly descending actual steps using original handrail, body upright, water gently rippling. Human scale, no jumping, dignified shot from side.

  3. 11.3 · Frame C85mm

    Nothing to Rush

    Water-level close portrait of adult seated comfortably in actual hot pool, shoulders relaxed, eyes softly open or rested, hand resting naturally on edge; warm light and brown tiles, no heavy theatrical steam.

  4. 11.4 · Frame D35mm

    Time Together

    Wide intimate view of two adult friends soaking with quiet conversation in actual long pool, comfortably spaced, plenty of calm negative space, smiles not posed. End with feeling of belonging and ease, real room proportions.

Transition

Hold the last image longer than the preceding cuts. End with the actual appropriate brand lockup in the edit; optionally return briefly to the cafe if a longer version needs a final social beat.

Film version

The 90-second edit

A suggested 90-second edit uses 2–3 shots per chapter, selected from these 44 setups. Do not squeeze all 44 into the film. The full set also supports carousels, website sections and individual service stories.

  1. 00–08Cafe arrival
  2. 08–14Cafe details
  3. 14–26Hard-shell oxygen
  4. 26–34Red light
  5. 34–42Bathhouse welcome
  6. 42–47Lockers
  7. 47–53Showers
  8. 53–62Dry sauna
  9. 62–76Aufguss
  10. 76–84Cold pools
  11. 84–90Hot pool

Cut from an action to the next action. A cup handover can lead to a host's welcome; a rounded cup rim can echo the chamber window; the locker click can give way to the first shower water; falling water can lead to the sauna pour; the towel arc can resolve into a pool ripple.

Sound: cafe conversation and pour; quieter chamber ambience; soft room tone; towel movement; locker click; shower rain; the sauna's actual sound; towel movement and group reactions in Aufguss; water and relaxed conversation at the end. Use the actual sounds as texture under restrained music. Avoid a generic epic spa score.

The shoot schedule may group locations for efficiency; the final story keeps this customer-facing order.

Shoot brief

For the day

Cast and Continuity

Use a small, consenting adult cast: two recurring friends, one solo guest, hosts and the real trained Aufguss practitioner. Add several adult community members for Aufguss. Represent a welcoming mix of people and body types. Let conversations and smiles develop naturally; give people actions rather than telling everyone to smile.

The pair can anchor the cafe and bathing chapters. Separate recovery portraits introduce other options without implying everyone must complete every service.

Street wardrobe: neat ivory, brown, taupe, muted blue or dark neutrals. Staff: clean, consistent clothing agreed with the team. Bathing: actual swimwear and towels, no shoes inside Sauna Bath House. Show changing offscreen. Do not invent robes, amenities or inclusions that are not offered.

Photograph actual brand embroidery and signage; place approved original logo assets in final layouts. AI lettering is not a production asset.

Camera and Light

All lens lengths below are full-frame-equivalent starting points, subject to space and safe access.

24–35mm
establish the real room. Keep camera level and verticals straight; do not stretch the room with an extreme wide lens.
50mm
gestures and relationships. Guest-height and over-shoulder compositions make the viewer feel included.
85mm
expression, fabric, handover and waterline intimacy.
100mm macro
liquid, condensation and material detail. A few purposeful textures are sufficient.

Match a clean neutral grade across chapters while allowing the real light to change: bright warm-neutral cafe; soft cream and restrained cool accents around oxygen; red light; warm reception; amber dry sauna; actual teal Aufguss light; cool-neutral cold pool; warm hot pool. Avoid crushing skin into orange, cyan or pure red.

Leave useful negative space in some frames for a short line of copy. Make one horizontal and one vertical version of each main setup. Do not rely on aggressive crops of a single wide frame.

Staff and the operator approve all equipment use and staging. Preserve the actual chamber, oxygen interface, protective equipment and clearances; no technology is altered for a nicer picture.

The Cafe References

Blank Street's current site puts named drinks at the centre of its presentation. Our creative interpretation: make a beautifully prepared cup an identifiable hero, with colour, a clean pour and a simple composition.

Source: https://www.blankstreet.com/en-GB

Starbucks describes its coffeehouse direction through comfort, soft seating, sensory detail, craft and human connection. Our interpretation: show the host, the comfortable chair and the conversation as deliberately as the drink.

Source: https://about.starbucks.com/stories/2025/starbucks-coffeehouse-designs-enter-a-new-era-take-a-look/

Borrow these photographic priorities, not their logos, green brand system, cup designs or store interiors. Show only drinks and preparation methods actually offered here.

Copy Discipline

Chapter taglines are draft creative lines, not a new master brand promise. Use one line at a chapter opening or close; allow the people and space to speak between them.

Do not add unverified medical outcomes, awards, guest titles, pool certifications or promises that towel/swimwear/service access is free or included.

The story can establish care and quality through visible detail without relying on comparative claims about other facilities.

Production Handoff

The PNGs show proposed compositions. The team scouts exact camera positions, casts consenting adults and uses actual staff, real equipment and authentic technique. Confirm the original model releases before publishing supplied photos. Keep the 44 shots as a master list; select the strongest images rather than filling a quota. Choose a 24–35mm room view, a 50mm human moment and an 85mm detail as the minimum useful coverage for each area.

Final Visual Notes

Board 11 uses a closer hand-on-rail setup for B and tighter face-led pool portraits for C and D. The wider entry and conversation angles remain optional real-shoot alternatives.

AI boards may alter minor geometry, equipment details, brand lettering and wardrobe continuity. These are composition and feeling references. The real shoot must use actual layouts, correct operator-approved equipment usage, matching wardrobe and full towels under seated bodies and feet. In the cold-pool board A, both pools remain visible for orientation; confirm the actual cold pool before the following close-ups.

Built-in ImageGen was used for all boards.

Originals

Downloads

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